![]() Monitoring KPIs is an essential component of running a successful social media campaign, and all of our social media industry reports back up that statement. ![]() Better known by its full term, key performance indicators include metrics such as mentions, interactions, media value, etc. We’ve said it before and we’ll keep saying it for as long as it remains true: Influencer marketing is here to stay.īrands are increasingly discovering the advantages of teaming up with influencers to promote their businesses, and this is especially the case with the fashion retail industry. Branded influencer Stories have tremendous potential for growth. labeled as advertising or paid cooperation), it’s evident that the ceiling is still far from being reached. When 18% of all Instagram Stories posted by influencers are branded (i.e. It’s the uncontested homebase for influencers, as there’s no other platform with such an enormously active influencer community quite like Instagram. Instagram is still the best place to discover and work with collaborators for influencer marketing campaigns. Not only that: 200 million Instagram users visit at least one business profile every day, equating to a potential advertising reach of nearly 850 million users.Īlong with the fact that Instagram Stories has never been more popular than it is now, the social network also provides a one-stop shop for the next two ‘In’s on this list. Instagram shouldn’t be a second thought when it comes to social media-instead, brands should approach their campaigns with an Instagram-first strategy.Īccording to an infographic by Hootsuite, 1 billion people use Instagram every month, half of whom use IG Stories on a daily basis. Brands should be using the popular platform to spearhead their social media campaigns and create content that is specifically tailored for its various formats in order to effectively engage with audiences. While that sounds pretty catchy, there’s actually meaning behind this. Coincidentally, these three things are easy to remember because they all start with the ‘In’ prefix: Instagram It’s not hard to get overwhelmed, so it’s best to ease into things by starting off with three things. ![]() In this article, we’ll highlight some crucial aspects that brands are focusing on to get ahead of their competitors and show you some best practice examples too!įor fashion retail brands in the social media game, there’s a lot to think about when it comes to social media campaigns. ![]() creation and reinforcement of lasting consumer relationships.production of engaging and relevant content resulting in improved numbers across core campaign KPIs (mentions, interactions, reach, media value).For fashion retail brands, this means running social media campaigns that achieve several things simultaneously: Brands are well aware that social media campaignsĪnd just like fashion, social media can be done stylishly. Social media has played an increasingly prominent role in that online engagement, and it’s challenging to deny that social media and fashion are practically inseparable.įrom posting an #OOTD (outfit of the day) to drooling over photos of the latest shoe drops with the sneakerhead community, modern day society has pushed fashion beyond store racks and catalogs into the interaction-crazed realm of social media. Now more than ever, people engage online with every aspect of fashion culture.
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